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ranking

Best for lifecycle and marketing automation

Workflow editors, segment targeting, and broadcast plus triggered sends.

criteria

  1. 01

    Customer.io

    Marketing Transactional

    Best-in-class behavioral targeting. Heavier price tag and a steeper learning curve, but the depth is unmatched at scale.
  2. 02

    Loops

    Marketing Transactional

    Purpose-built for SaaS lifecycle. Visual editor plus event-based loops, and a unified product that includes transactional.
  3. 03

    Klaviyo

    Marketing

    Dominant in ecommerce.
  4. 04

    Brevo

    Transactional Marketing

    Reasonable for SMB lifecycle.
  5. 05

    Mailchimp / Mandrill

    Marketing Transactional

    Recognizable brand; ergonomics show their age.
How rankings are produced →